Just a small thought

GB News has been struck by an advertising boycott from some of the world’s biggest brands after the right-leaning news service was targeted by political activists.

Kopparberg, the Swedish cider maker, was joined by Grolsch, Ikea, the Open University and skin care brand Nivea in suspending advertising ties with the network. Insurer LV=, Pinterest, Specsavers and Octopus Energy also said they would review their advertising.

However, some GB News advertisers warned against taking “knee-jerk decisions” following the backlash prompted by Stop Funding Hate, a social media campaign group that has gained prominence by organising boycotts of some national newspapers promoting right-of-centre views.

OK, usual Woken SS nonsense. However, a thought.

Advertisers advertise because it makes them profits to do so. They given in to wokeism for the same reason.

So, after the fuss dies down where’s the balance going to be? The boycott will gain enough support or it’s three idiots on Twitter? The loss of trade from not advertising will bite or not?

35 thoughts on “Just a small thought”

  1. The way to combat it is to use the Woke’s tactics – let companies know that if they give in to the woke then you will boycott the business. Enough people do that enough of the time and they’ll change.

  2. @James in NZ – I’d argue that withdrawing your advertising as Kopparberg wasn’t as bad as what Gillette did, but giving into wokeism has to come with some sort of price or consequence otherwise we are letting the bastards get away with it.

    I’d have thought that retailers, pubs and clubs refusing to stock Kopparberg would have a bigger impact than a few customers hither and thither saying we’ll boycott you.

    How you’d manage that, I’m not quite so sure. Spot protests outside key pub chains or something?

  3. Presumably if they end up with a woke/non woke split , brands will just bifurcate with one aimed at each section of the market. ‘Druid’ Organic cider made from naturally ripened fallen apples collected by hand by proper peasants managed under threat of sickle wielding maniacs vs RoboCider the cider with a steely edge …

  4. Nice to see the Open University on a list of major brands. And Kopparberg? Cider for people who don’t like cider?

  5. perhaps its like the brewdog brouhaha? i.e. part of the brand is perceived as keeping the employees happy, not necessarily customers.

  6. From my two quick looks at GB news last night I think their problem is the content being too dull to attract and retain viewers and hence advertisers. Scaring off advertisers with an “edgy” point of view is a much less relevant problem.

  7. Advertisers advertise because it makes them profits to do so. They given in to wokeism for the same reason.

    Hmm, no. I don’t think UK advertisers are desperate to convince us that Britain is full of black men with blonde wives because it makes money.

    From my two quick looks at GB news last night I think their problem is the content being too dull to attract and retain viewers

    I think their bigger problem is that TV is a dying medium and TV news is double plus deader than disco. Sky News isn’t profitable, why would GB News be?

  8. By giving in to the tunnel-visioned, single issue, woke brigade, whose aim is to bring down GBNews, these companies are more or less promoting restrictions of free speech. I understand that a backlash against them is already starting to take off.
    What is the difference between Grolsch beer and a clitoris?
    A clitoris only tastes of urine for a second.

  9. Rhoda will not be buying the evil sticky concoction that is Kopparberg.

    I’ll give GB news a shot. I’ve already seen quite reasonable opinions which can’t get on the other channels.

  10. Diogenes- the OU is the biggest university in the country. 175k students, turns over £475m and attracts millions more in research funding, particularly in space science where they are a global leader. A lot of the Mars lander work was done there. It’s a pretty big brand. But it is woker than woke, like all educational establishments these days, and shitting itself about losing that research funding. Which comes from, generally, other woker than wokes. Hence the GB News boycott.

  11. Sky News isn’t profitable, why would GB News be?

    Because they’re aiming at different markets?

    I don’t watch sky news or BbC or C4 news because it’s lefty claptrap. I have been giving GB News a chance so far – time will tell, but seems ok so far.

  12. Brands care a lot about under-35s and not much about over-50s. Marketing built around how wondrous life will be, or how a company is your friend doesn’t work on over 50s. They might have fallen for it when they were young, but they know it’s bullshit now. Older people buy products based on intrinsic quality. They buy their gin from Aldi, trousers from Sainsbury’s. They drive a Lexus because it’s as good as a Mercedes, at a lower price.

    The TV that you get, the social media that you get is all based on that. Ben and Jerry’s aren’t a couple of hippies. It’s Unilever. And the reason they back refugee and tranny rights is that their demographic is under-30s who generally have a college education. Smart people are buying Tesco’s own ice cream. When some right-winger gets banned for being unacceptable, but a leftie remains, it’s not because Giant Media Corp are leftie biased. It’s that they’re money biased.

    So the actions are probably rational. They probably have systems analysing Twitter traffic and pushing it into models of effects. Shit, there’s probably even some value to advertising on GB News, getting media attention, then PR for quitting. A couple of ads, and you get your brand all over the news and social media.

  13. If the viewing figures of 150,000 given by Guido are reasonably OK, then a conversion rate of 5% for the campaign gives about 7,500 people swapping from Magners or Strongbow, or whatever.

    Seems fairly minor to me. And has anyone seen Kopparberg ads running anywhere else recently? It is summer.

    I can’t discount the possibility that someone somewhere is playing silly buggers, making the complaint to provoke a reaction in order to drive the viewing figures up. It’s suspiciously early in the channel’s life, after all.

  14. Normal for Norfolk

    Ikea is boycotting someone on moral grounds, a company that used forced labour of political prisoners in East Germany. So whats GB News done wrong are they and their suppliers paying people?

  15. Bloke in North Dorset

    I think their bigger problem is that TV is a dying medium and TV news is double plus deader than disco. Sky News isn’t profitable, why would GB News be?

    There’s a lot to be said for a disrupter entering a dying market, they don’t have the legacy costs or emotional baggage of the incumbents and can, in theory, be more nimble and respond to market needs.

    I was listening to a fascinating interview with a guy who entered the pipe smoking market a few years ago, now that is a declining market, and he is growing his business rapidly for the reasons listed above.

    Having said that, much as I like Andrew Neil I’m not convinced a TV station based on the Radio 5 Live format but with more openness is that disrupter.

  16. BoM4 – doubt.

    This is not, fundamentally, about money.

    It’s not good business to have corporate struggle sessions over race, or for social media, PayPal and AWS to aggressively deplatform people because they don’t like the cut of their opinions, or for UK supermarkets to be full of glossy pictures of mulatto children.

    Tim Cook, Jeff Bezos, MasterCard, etc. aren’t apolitical actors simply hustling for money. They already have money, what they want is power.

    The purpose of Woke is to destroy you. The motivation is malice. Trannies, rapefugees, retarded university graduates, soy-crazed spastics who are convinced the world will end unless we eat woodlice, etc. are only pawn in game of life. The real action is with a class of people – the ruling class – who instinctively hate you and want you humiliated, ruined and dead.

    We can’t have oiks from Sheffield being allowed to afford holidays in the Costa del Pleb, after all.

    Our only hope is Butlerian Jihad prosecuted with the assistance of our natural allies, the noble and puissant lions. You cannot defeat fanatical intolerance and implacable hostility with reason and logic. You need 500 lbs of fierce kitty for that.

    So sayeth the Book of Steve.

  17. If I was in charge of a company that advertised on TV I’d be wary of GB News too.

    Not because of the content, which seems perfectly anodyne, but I wouldn’t want my company to be associated with the appalling sound and visual quality I’ve seen so far.

  18. Isn’t this excellent publicity for GB News!!!

    It proves their point: the other broadcasters are utterly biased propaganda channels in total hock to their advertisers.

    Of course, GB News can immediately suicide by agreeing to give in to such pressure.
    Or they should trumpet the efforts to apply such pressure as loadly as they can. It’s why they are there.

  19. “I wouldn’t want my company to be associated with the appalling sound and visual quality I’ve seen so far”

    From what I’ve seen so far it’s a bit of an embarrassment. There are more professional interviews conducted by bloggers & independent reporters on the likes of YouTube. It’s been promoted for months, and you might think they would have done some dummy runs before going “Live” for real. And for a channel with “News” in the title, I haven’t yet seen any – certainly not when I’ve checked at the top of the hour, when one might reasonably expect a few short bulletins.

  20. “Presumably if they end up with a woke/non woke split , brands will just bifurcate with one aimed at each section of the market. ‘Druid’ Organic cider made from naturally ripened fallen apples collected by hand by proper peasants managed under threat of sickle wielding maniacs vs RoboCider the cider with a steely edge”

    You’ve got that the wrong way around. Druid Organic Cider is more likely to be a brand created by some international conglomerate (or perhaps bought up by a mega-corp from the original creators) and is now made in a stainless steel vat on an industrial estate in Milton Keyes, and marketed by the wokest of woke PR agents, while the cider that comes from a shed near Shepton Mallet will be made by yokels who are far more likely to have voted for Brexit and think Nigel Farage is a decent sort of chap, and think heresy such as blokes have dicks and women have fannies.

  21. “From what I’ve seen so far it’s a bit of an embarrassment. There are more professional interviews conducted by bloggers & independent reporters on the likes of YouTube. It’s been promoted for months, and you might think they would have done some dummy runs before going “Live” for real”
    Yeah well. I’ve no doubt their technical team are young, dynamic, committed, energetic & just bristling with degrees. Except, like most things, you need some cynical old sweats who learnt on the job, know what can go wrong & how to fix it if you want it to be actually functional.
    Trouble with the notional right, these days, is that they’re as useless a bunch of cunts as the left. Why they’re increasingly marginalised.

  22. I had a quick look at GB News last night. The video presentation looks pretty amateur compared with Sky News, BBC News etc. Also the audio quality is pretty poor compared with BBC for me, being increasingly deaf and listening on good quality headphones. I was viewing on Freeview, I’ll check the sat broadcast in a few days. I’ll give it a bit more of a go for a sample of the presentation though.

  23. “There are more professional interviews conducted by bloggers & independent reporters on the likes of YouTube.”
    And how many hours went into them? I’ve a mate who recorded an interview he’s put on YouTube. Runs to a bit over an hour. I know he didn’t record it one day. It was actually several sessions. And the continuity isn’t that clever if you know what to look for. He was playing around with that for months before he got the final product.
    Doing this in close to real time is a whole different world. Live another one. I used to know a lot of the people put on Good Morning Britain out of Camden ( particularly Julie with the big tits smile) I know how fraught that could be at times.

  24. Anybody remember the launch of BBC News 24? That was littered with errors and cock-ups for weeks. Began to feel quite sorry for Matthew Amroliwala.

  25. And out of interest, who’s Dan Wooton? Where’d they dig him up? Are the teeth his or are they on a separate contract. He looks like he’s doing Bruce Forsyth impersonations. One of Ian Dale’s boyfriends is he? He comes over as someone I could enjoy giving a really good kicking. Should have stuck with the Cillit Bang! adverts.

  26. Bloke in North Dorset

    “ Of course, GB News can immediately suicide by agreeing to give in to such pressure.
    Or they should trumpet the efforts to apply such pressure as loadly as they can. It’s why they are there.”

    When the Co-op pulled some adverts from the Speccie after some non-complaints by a Trans group and reaffirmed their commitment to woke and that they wouldn’t advertise on the Speccie again while it has such content.

    Andrew a Neil basically told the to f-off as he won’t have any advertisers dieting editorial policy and that the Co-op won’t be welcome again. Cue grovelling apology from Co-op chairman.

  27. Gus, Ducky,

    I’m thinking of signing up at the OU for sone maths and physics courses.

    Would the oppressive wokery have made its way into that sort of course?

  28. Nerd, I’m close to someone who deals with all the wokery and most of it appears to be internal navel gazing. Academically they are an excellent institution, particularly in the “proper” sciences and with distance learning you’re isolated from the campus BS. I’ve done a couple of courses and been very happy with the content and the management of them.

  29. GBN is standard state shill drivel. A bit of an attempt to question that puke Ritchie Spewknack but sodall outside the way the BBC would have done it before the commies took over. Not even Robin Day level. Fact is that the idea that GBN is any kind of right wing is bollocks. They may not be rabid marx-shite like the rest but you wont hear “taxation is theft” vibing out of your tv speaker at any level of audio quality.

    They should dig up that old Private Eye (before the commies took over) photo of Brillo in his running vest with a female companion half his age and use it as a logo.

    PS–Any mugs out there fancy a pool on July 19 actually being “freedom day”. The losers have to donate to the blog. You don’t have to ask which side my moneys on.

  30. Any mugs out there fancy a pool on July 19 actually being “freedom day”

    GBN put Tom Harward up to ask Le Soufflé one of the allotted questions. Rather than skewer the fat tosser, he asked him about boosters. Waste of space.

  31. Nerd – oddly, I’ve been vaguely thinking about doing something with them for about 18 months or so. I did do something about twenty years ago, and the student body shifts older, as you might expect (mothers re-starting as the kids are now halfway through secondary school, that sort of thing).

    You’d probably only have to worry about some sort of 1970s Maoist or CPGB type.

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