GB News has been struck by an advertising boycott from some of the world’s biggest brands after the right-leaning news service was targeted by political activists.
Kopparberg, the Swedish cider maker, was joined by Grolsch, Ikea, the Open University and skin care brand Nivea in suspending advertising ties with the network. Insurer LV=, Pinterest, Specsavers and Octopus Energy also said they would review their advertising.
However, some GB News advertisers warned against taking “knee-jerk decisions” following the backlash prompted by Stop Funding Hate, a social media campaign group that has gained prominence by organising boycotts of some national newspapers promoting right-of-centre views.
OK, usual Woken SS nonsense. However, a thought.
Advertisers advertise because it makes them profits to do so. They given in to wokeism for the same reason.
So, after the fuss dies down where’s the balance going to be? The boycott will gain enough support or it’s three idiots on Twitter? The loss of trade from not advertising will bite or not?