The premium paid by shoppers for gluten-free versions of staple foods could increase in the coming months as the soaring cost of ingredients such as rice flour casts a shadow over the “free from” aisle in supermarkets.
These specialist foods already cost a lot more than mainstream products, making any price rise a source of concern, particularly for people who follow a gluten-free diet out of medical necessity. The scale of the problem means some firms could opt to rewrite recipes with cheaper ingredients.
This is what the price system does, is the very purpose of it. Supply shocks are transmitted to consumers thereby changing demand, demand changes are transmitted to suppliers thereby changing supply.