Not exactly huge by the standards of the industry:
Ethic currently has $1.3 billion under management.
Boutique even. Which explains this:
On Tuesday, the couple announced they had invested in fintech asset manager Ethic, saying they “want to rethink the nature of investing to help solve the global issues we all face”.
Investing, well, yes, sweat equity for the publicity perhaps?
After all, it worked pretty well for Shatner with Priceline, right?