In reality, much of “behavioural science” was really a collection of anecdotes and hunches, given an impressive pseudo-scientific coat of paint. Often these observations are quirky and interesting (and irresistible to some newspaper columnists), but no more than that. As a science, this was a house built on sand. The so-called behavioural experts’ incoherent Covid response must surely be the biggest blow of all.
“People are weird and they do all sorts of shit”.
“Well, yes, but that’s not particularly useful as a management technique now, is it?”
Things like oddities of behaviour only work as tools if they are consistent. So, yes, we can say that humans are subject to hyperbolic discounting. To home investment bias. Not all, all the time, but enough often enough that it’s a general feature of a society. But it ain’t true of much it is said to be true about…..