Well, yes, this is all well and good:
Both Bulb and Octopus brought fresh entrepreneurship into a creaking sector, as two of the challenger suppliers founded over the last decade to take on the legacy Big Six suppliers – with better customer service and cheaper deals.
But their divergence in fortunes is down to Octopus’s better hedging strategy
But how far forward does that hedging book go? And will the price cap move before it runs out – or prices return to some normality before the price cap doesn’t go?
Hedging’s great but as with Keynes and liquidity, the market can be against your book longer than your hedge lasts.