But you will be happy

The country’s third largest energy company has sparked ridicule by advising households facing a jump in their energy bills to eat ginger and porridge or buy socks made of Merino wool so they can keep costs down while staying warm.

25 thoughts on “But you will be happy”

  1. OK… We’re often grouching here about how the EcoFreaks are trying to Do-Gooder us back into the stone age, but this….

    SSE Energy Services’ advice includes wearing more layers, leaving the oven door open after cooking, brisk activity and eating complex carbohydrates, such as porridge and lentils, which “will help increase your body temperature, as they take longer to digest”.

    Wool socks are great for keeping feet warm, it says, adding: “Avoid itchy, low-grade wool and look for a high-grade knit like Merino, which is super soft.”

    is not just plain offensive, but shows a complete lack of comprehension about…well… anything..
    Instead of “Let them eat cake.” the 21stC will be known for “Let them wear Merino.”

  2. “SSE Energy Services’ advice includes wearing more layers, leaving the oven door open after cooking”

    Err, the heat from an oven doesn’t leave the room so opening the door to the oven doesn’t make any difference except shorten the time the heat is around.

  3. Perhaps they should have co-branded the message: “SSE, with the help of Extinction Rebellion and Greta Thunberg, have provided these handy tips…”

  4. Peeps want net zero? Peeps get net zero and what better way to comply with the demands of the populace than for the government to engineer a situation whereby peeps reduce their use of fossil fuels. What the fuck are they complaining about?

  5. There is, of course a kernel of truth in this. I remember an outcry when some minister or other suggested wearing a jumper indoors to save on fuel bills but it does make obvious sense. If wearing a jumper (which you already own) enables you to turn the heating down 1 or 2 c and still be comfortable then obviously you’ll save money.

    But in today’s “luxury as standard” world, such obvious truths are unpalatable. It’s actually a ‘human right’ that we should be able to afford to whack up our heating and walk around in swimwear and if we can’t, the government should do something about it.

    I think I was about 8 (1970) when we had central heating installed at home. Prior to that it was all coal fires and electric heaters.

  6. “I think I was about 8 (1970) when we had central heating installed at home. Prior to that it was all coal fires and electric heaters.”

    The 1970s marked the arrival of central heating for most of us – in it’s way as revolutionary as the introduction of the internet decades later. I can recall the 50’s and early 60’s when a coal stove with a back boiler was lit once a week to provide bath water. Domestic heating was restricted to a gas fire in one room and a two-bar electric fire when necessary (and for a very short time) in other rooms. There wasn’t the money in those days to provide for anything else. Despite the relative affluence of our current lives, mine still revolves around a wood stove that I rarely stray far from in winter. My principal indulgence is a drawer full of extremely expensive cashmere socks to keep my feet warm.

  7. Isn’t the advice to ‘cuddle a pet’ going to put the kibosh on that idiot councillor who wants us to share pets or only have small ones to cut back on Fido’s carbon footprint?

  8. When I was growing up we were promised a glorious future of gleaming cities, flying cars, unlimited energy and the opportunity to work and live in space. You would be able to holiday on the Moon and honeymoon on a cruise ship in orbit around Saturn. Romantic dinners with the planets rings as a backdrop.

    What we are getting instead are woolly jumpers and ginger laced porridge. And no heating. This is progress?

  9. @JuliaM

    Cats pretty much do this on their own anyway. Most cats have a second home they frequent for the extra food and cuddles.

  10. @salamander, also, unbeknown to many, cats have three names.

    The name you call it, the name other cats call it and a name known only to the cat itself………h/t Wiz.

  11. “Surely you meant Greens Otto?”

    Nope. If you burn something green you get no heat, lots of smoke and long drawn out discordant wailing. Plus, you have to sweep the chimney three times as often.

  12. Merino? Pah! Merino/possum blend is the best stuff for cuddlesome warmth as any Antipodean will tell you.

    I have a favourite rug of that, used on the rare occasions I watch the telly.

  13. Bloke in the Fourth Reich

    Last year the advice to the plebs was to spread people out – some around the fire pit, some at the gazebo, wasn’t it?

  14. Lassie in Lewisham was on the BBC yesterday – struggling with bills, lived alone, could only afford to heat one room.
    Which is good advice. Accidentally given I think.

  15. Don’t forget the suggested star jumps – something my one legged Afghan veteran friend found amusing. As for cuddling a pet, I ended up wet and cold trying to catch either one of my goldfish.
    I remember moving into Army quarters on marriage in the mid 70’s, and commented on the lack of radiators or other forms of heating upstairs (a German winter can be bloody cold) to be told that only officer’s quarters had upstairs heating.

  16. There seemed to be a fad for downstairs-only heating. My grandma’s house only had radiators on the ground floor, but – luxury – there was one rad on the landing.

    I was still digging through the snow to shovel coalite from the shed until 1982. I’m still in the habit of jumping straight into a thick jumper and thick socks when I get out of bed, and keep thick curtains closed all day in the deep winter days.

  17. Having worked for SSE in Perth, Scotland (where I continue to reside some years later), I can tell you that they are all quite, quite mad.

    It was the strangest work environment I’ve ever spent time in and they suffered an extreme case of “not invented here syndrome”, so when trying to run a traditional PRINCE2 style project as requested by newly appointed Programme Manager (who left just after I did), was met with a level of organizational intransigence that would have made a 1970 British Gas manager grimace.

    I delivered the statutory requirement for phase one (which was the critical project I was hired for), but took a pass on the longer phase two even at a better day rate. Some jobs just aren’t worth the money.

    So, yeah. SSE have a bit of a tin ear problem. It’s not new.

  18. Don’t really need central heating here in Queensland. Air conditioning wouldn’t be a bad idea though.

    The old family home was built about 1953, when only rich Yanks had air conditioning. Maybe I’ll actually get around to doing something about it one of these days. But I find having the fan roaring about 6 inches away from me at least evaporates the sweat.

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