Boohoo: Smoked like a kipper, or time to buy?
We can see that online has been steadily eating bricks and mortar retail. There’s that spook upwards on Black Friday every year which fades back, but the trend looks like 1% of the market a year.
Then there’s lockdown and that jumps by 10 and then 20% of the entire retail sales of the country. At which point we’ve all got a bet to make. Is this an acceleration of that structural change? Have we fast forwarded two decades? Or is it just some temporary, cyclical thing. You know, all the shops are shut, so, of course – and it will all fade back to that trend?