Notably absent from this list of harms is the potential of sugar-sweetened beverage taxation to create or exacerbate stigma, including weight stigma. Weight stigma in health policies has received global attention, and there are many calls to action to end weight-stigmatizing policies.
Stigma occurs, in part, when a label — such as “obesity” — is associated with negative stereotypes, leading to discrimination and loss of status. Weight stigma includes stereotypes of laziness and stupidity. It can lead to discrimination in health care and workplace settings.
Weight stigma has negative effects on mental and physical health, including health care avoidance, disordered eating, self exclusion from sport and exercise and stress. Contrary to what many people think, stigma is not an effective strategy for weight loss.
We shouldn’t tax fattening foods because it makes lardbuckets feel bad about themselves?
Sure, I can think of reasons why a sugar tax is very silly indeed but this given reason is even more silly than that.