Yet in emerging markets that have historically been viewed as less developed, fintech startups have sparked a rapid reshaping of people’s relationship with money. These companies are eager to prove the value of their innovations, and eager for new, sometimes less regulated markets full of potential customers. With larger unbanked and underserved populations, startups and established fintech companies in Latin America and Africa have had to adapt in ways that we can learn from in North America and Europe to better serve our communities.
Well, quite. When there aren’t the established incumbents – with the associated regulations – to block the way then innovation is easier.
Ain’t that a surprise?