The Tories said that minimum unit pricing (Mup) had prompted drinkers to switch from cheap drinks such as cider – the cost of which rose substantially – to stronger beverages like Buckfast.
The price of the tonic wine was unaffected by Mup’s introduction in May 2018 as it costs around £8 per bottle, more than 50p per unit of alcohol.
The PHS analysis also reported a marked increase in the volume sales of MD 20/20, another fortified wine popular with youths, and the alcopops Dragon Soop and WKD.
However cider sales fell, with “substantial declines” recorded particularly for high-strength brands. Cider was one of the drinks with the “most pronounced” price rises following the introduction of Mup, along with own-brand spirits.
Some – note some – boozers optimise for price per buzz.
Jeez, the things we have to teach those who decide upon public policy……