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OK, so the metaverse is going to fail then

From a PR email:

Last month, Forbes members got a first look at our first-ever metaverse experience, an event in a multi-level space that blended the real with the virtual.
Now, we’re opening up the metaverse experience to all our loyal readers. Sign up for this one-of-a-kind experience, where you’ll get to:

Embark on a quest through our metaverse property, where you can find a DJ booth, a bar, a dance floor and more.

When it’s Forbes which is down wiv’ da kids and groovin’ to da new technological beat – yeah, it’s not gonna work.

7 thoughts on “OK, so the metaverse is going to fail then”

  1. Second Life for Suits.

    Now I wonder… What with all the clipping, gender/leather-clad unicorn representing and other issues.. What would the sexual harassment and mispronounciation litigation be like?

  2. Ooh fun. Coming on forty years ago I used to play Wizardry on my first IBM-PC, exploring multi-level mazes with my team of hobbits mages and bishops, fighting orcs and what not with magic swords and arcane spells. The graphics were absolutely crap but maybe Forbes will be better. I can hardly wait.

  3. “Metaverse” – a complete rip-off from Neal Stephenson’s “Snow Crash.” I just hope they had to pay him for it.

  4. They keep trying to push this AR stuff, whether it’s with Metaverse, Oculus or something else. Apart from gamers, who gives a shit about any of this?

    One of my clients had a Metaverse environment built for their brand last year, but I’d assume most people aren’t wasting time when they shop online. They just want to get their shit and get out.

  5. One of my clients had a Metaverse environment built for their brand last year, but I’d assume most people aren’t wasting time when they shop online. They just want to get their shit and get out.

    I’m sure there are a few exceptions at the margins where a virtual experience of the product would be helpful, real/estate/agents being one obvious example. Adoption, as you point out, will be driven by gamers. The hardware is there already, and prices are coming down, but you need an absolutely massive (and expensive) rig to drive it at high resolution – absent that, you get low frame rates and lag, which means instant motion sickness.

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