HERE IS HOW platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two-sided market,” where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.
This is not an exclusive feature of a platform. Rather it’s true of all and any organisations. Eventually the bureaucracy runs it for the benefit of the bureaucracy. There is, after all, nothing at all that explains either the DMV or the Federal Government other than this.