To understand the viral outrage and fierce gatekeeping over what at first appears to be an innocuous beauty tip, you need to understand some crucial context: the beauty industry is a notoriously inequitable space for black women. Being able to walk into a high-street beauty store such as Boots or Superdrug and find products that cater to darker skin tones and afro hair textures is only a very recent phenomenon.
The presence of enough black women to be a notable market is a recent phenomenon.
According to a report from TreasureTress released last November, black people make up 2% of the adult population
Still not a very large part of the market either.
Even now, the choices available will vary wildly depending on where you are in the country.
The melanistically talented population is highly concentrated geographically.
What is it about reality that this bint has such trouble with?