So he said sorry again: saying he issued a direct apology at the time. The Sussexes rejected this too, and triumphantly seized on the apology as an admission of guilt. Now Amazon is said to be considering ending its involvement with him.
In the grand scheme of free speech issues, perhaps this is not the end of the world.
Because taking the piss out of narcissists is what free speech is for. Sure, they might be Majesties, Rt Hons, Ministers or Permanent Secretaries but being able to joke about, scream up at, the ponces is the entire point of free speech.