BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans
It’s because they were shit.
They also spent – in standard American journalism fashion – far too much n layers of editors and managers are far too little of the money went on people actually hitting keyboards. The entire cost structure of American journalism still works as if everyone till a regional monopoly with all the problems of how to spend that much damn money.
The first solution to the problem there is to fire 90% of all non-frontline writers. Yes, since you ask, I’ll take on that job for you…..would love to in fact.