People should avoid flushing the lavatory if they go for a pee in order to help save water, a senior water executive has said.
Cathryn Ross, the strategy and regulatory affairs director at Thames Water, also called for people to take shorter showers to cut down on their water use.
Water companies have targets to cut per capita consumption set by Ofwat, the regulator. Most, including Thames, failed to meet those targets in 2021-22.
The targets have already been set and people aren’t curbing their consumption to meet the targets.
Which tells us nothing at all about whether the targets are sensible or necessary. Just that we, the folk, are being naughty by not meeting the bureaucrats’ targets.