Fast fashion is a “monster” which is hurting all brands as shoppers demand cheaper prices and clothes that they only wear once, Topshop’s former fashion director has said.
Retailers have benefited from “the pressure on young people to never be seen in the same outfit”, former Topshop chief Gillian Ridley Whittle said.
She added that customers had become accustomed to the idea that “if they want fashion, they can get it at cheap prices”, which was piling pressure on all fashion brands.
“Fast fashion has become such a monster. In order to keep the prices down, because it is all so throw-away, and then these companies have gone to cheaper and cheaper sources for their clothes, which don’t pay their workers fairly or care about the planet.”
Some work I do for the Americans means reading lots of the girlie mags. And it’s always the more expensive ones, the ones running the ads for the £500 blouses, which are most adamant in their opposition to fast fashion.