To create an AI-powered Google competitor, Perplexity didn’t have to hire an army of AI researchers. It only had to write a prompt, albeit a more complex one than most people type into ChatGPT.
But the company’s secret sauce isn’t the prompt itself, it’s the user interface. In essence, OpenAI is enabling anyone to create their own, customized internet search engine and Perplexity is building a business around that.
If anyone can then anyone will. Which mens no profit becasue no moat against competition.