Consumer rights group Which? said it had reported Tesco to the Competition & Markets Authority over the way it priced products which were on offer.
It said a bottle of Heinz ketchup, for example, was priced at £3.90, or 55.7p per 100g for standard customers, but Tesco did not include the same pricing labels for its Clubcard deal, meaning shoppers might not be getting the best deal. Which? said a larger bottle of Heinz ketchup, at 910g, was actually the cheapest option per 100g.
Sue Davies, the head of food policy at Which?, said: “Tesco’s unclear Clubcard pricing is at best confusing for shoppers struggling with soaring food inflation and at worst could be breaking the law.
“This is simply not good enough from the UK’s biggest supermarket. Tesco should think of its customers and act now to introduce clear unit pricing on all offers, including Clubcard promotions, so shoppers can easily find the best value items.
“We expect the regulator to look at unit pricing on the growing number of supermarket member price schemes as part of its review.”
Aren’t we a rich society when resources get pissed away of shit like this. Tho’ we might not stay a rich one all that long….