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What is SEO in Marketing? How SEO Can Transform Your Business

In 2023, you probably keep hearing a lot about SEO marketing. It’s a type of marketing that’s become a fundamental part of most industries — but what exactly is SEO? This is a great question. As an outsider who maybe isn’t up-to-date with the latest marketing trends, you’ll want to know all about it in simple terms. The good news is that this guide has got you covered. Once you reach the end, you’ll fully understand what SEO marketing is and how it can benefit your business, no matter which markets you’re trying to reach.

So, What Is SEO Marketing?

SEO (Search Engine Optimization) marketing is the process of optimizing your website so that it ranks higher on Google and all of the other popular search engines. For example, if you’re a law firm in New York and your website is SEO-optimized, there’s a much stronger chance of clients finding you if they search “law firm New York” on Google.

The actual process of SEO involves several different things, such as:

  • Building backlinks
  • Writing web copy that includes industry keywords
  • Posting helpful blogs and guides
  • Increasing website loading time

When all of this is done correctly, Google will then look at your business website, see that it’s legit and has plenty of authority, and then boost it up the search engine rankings. Yep, it’s that simple.

Because SEO requires specialist knowledge, many businesses outsource their SEO to to take care of all the important SEO tasks, such as web copy and backlinks. The businesses then get to sit back, relax, and experience increased website traffic as a result.

If you don’t want to outsource your SEO, the other alternative is to hire in-house SEO specialists for your business. However, the downside to this is that it can be quite costly, which is obviously something you won’t want to encounter in the current economic climate. This is why SEO outsourcing is generally seen as the best (and most affordable) option.

The Benefits of SEO Marketing

The benefits of SEO marketing are incredibly exciting. You won’t just see small rewards — you’ll see big rewards. Here’s what your business can expect through efficient SEO marketing.

  1. Increased Website Traffic

SEO will send more customers flooding to your website through Google. What does this mean? More sales and revenue! Plus, if customers are happy with the purchases they make, they’ll be sure to return to make additional purchases in the future.

  1. Better User Experience

A business website with excellent SEO usually equates to a better user experience.

The website is faster, easier to navigate, and enjoyable to use. Essentially, it’s everything the modern customer wants.

  1. Increased Brand Credibility

When customers search for businesses on Google, they usually only engage with businesses that appear on the first page of the results. Why? Because the higher up a business is on Google, the more credibility it has in the eyes of the customer.

Think about all the times you shop online. If you trawl through Google’s other page results (e.g. the fifth results page) when searching for a product, you’re less likely to trust the business sites you encounter, right? This is why appearing high on Google’s search engine results is so important!