In hte Tom Holt novels there’s an Alan Partridge sorta character, Danny someone, who keep connecting everything to international conspiracies.
Many of which refer to the International Milk Company – or the Milk Marketing Board perhaps. It’s just a background gag in several of the novels. But never really understood the background to the gag.
Ah, Wonder Woman battles the International Milk Company…..that’s where the gag comes from then….