A Norfolk couple have won a battle with one of the world’s richest men over the name of their home and gardening business.
A tribunal ruled in favour of Victoria and Lawrence Osborne, L V Bespoke, this week after the French luxury goods giant LVMH launched a trademark dispute against the couple.
LVMH, whose brands include Louis Vuitton and Dior, is owned by Bernard Arnault who vies with Elon Musk for title of the world’s richest man.
Victoria and Lawrence Osborne registered the name of their business, L V Bespoke, as a trademark in 2021 after setting up the company during the pandemic.
However, they subsequently received a legal letter objecting to their trademark on behalf of Louis Vuitton which claimed the couple’s logo could cause “consumer confusion”, according to legal documents.
If you don’t defend a trademark then it ceases to exist as a trademark (in essence at least). Which always does mean that there will be cases over the edge into silliness.
For decades you’d see letters in the papers . “Sir, you reporter referred to biro, it is Biro, a registered trade mark of….” etc. That’s just what is necessary to keep Bito as a trademark. Gotta defend it.