So, the story:
Abrdn has been the victim of “corporate bullying” since changing its company name, an executive at the asset manager has claimed.
Peter Branner, Abrdn’s chief investment officer, accused the media of being “childish” after ridiculing the fund’s decision to drop most of the vowels in its name.
The headline?
Mocking our company name is childish, says Abrdn exctve
Well played, well played….
“If it was a person it would be a crime…”
And if my auntie had balls she’d be my uncle (although these days, probably not!). But hey, any publicity is good publicity, right?
That company deserves all the snark they are getting over this. I wonder what the average Aberdonian thinks.
It reminds me of the mad days of the millennium when corporates lost their collective minds over rebranding. Consignia was the standout example!
Let’s hope they don’t apply the principle to old-fashioned nicknames such as “Winker”.
Unless the company has done something irredeemably stupid, never rebrand. The good news is that people who advocate a rebrand as a cure for company ills are self-identifying as useless extras 🙂
Childish? They started it.
Tractor Gent
I’ve not heard anyone discuss it (and I’m out of town just now) but I expect that everyone thinks it’s a stpd mrktng gmmck.
They’re not a big presence in Aberdeen as far as I can tell.
It’s a no-Branner.
It’s exotic, innit?
They should have retained the (truly great IMV) original name of one of the merging entities, Standard Life, and dropped the ref to Aberdeen entirely, which is after all a provincial and remote city.
Brand insanity by fvcking overpaid children in charge of marketing depts.
US corporations have twisted some of the laws by insisting that they apply to legal entities regardless of if they are people or not, so on one hand the idea all the various hate laws and harassment laws be applied to a corporate entity (which is the complaint, you can’t ridicule a person like this) is fairly chilling