Not that anyone thought different:
A lab-grown diamond company founded by one of Labour’s biggest donors has been banned from showing adverts that fail to say its gems are artificial.
Skydiamond, set up by the founder of energy firm Ecotricity, Dale Vince, has been accused of misleading consumers in some of its advertising campaigns.
The green energy tycoon’s company, which sells engagement rings starting at £3,000, claims to have created the world’s first carbon-negative certified diamonds “mined entirely from the sky”.
Sure, he’s a wide boy. But diamond is simply an allotrope of carbon and is diamond no matter how it was made. Anything that undercuts the natural diamond cartel that restricts supply to keep prices artificially high is good and should be applauded by anybody who believes in the free market.
That cunt Dale Vince might be a tycoon now, but it would be interesting to see just how much taxpayer money he harvested to get from being a penniless hippy living in a dilapidated caravan.
“misleading consumers in some of its advertising campaigns”.
He’s been doing that for years with his claims of green energy from Ecotricity.
BiW’s description is so much more apposite than wide boy.
As one who lives near him and is occasionally forced to mix in similar circles, I can’t improve upon ‘That cunt Dale Vince’.
Is that walled house on the hilltop (I’ve seen a pic once of something that was claimed to be his place) quite as grand as it seems?
Problem is AtC, he’s selling jewellery not diamonds. And that’s a market where the provenance of the stones determines the value.
That said, the advert that describes the provenance of its diamonds starting with the words “We make diamonds…” seems pretty clear.
Whether they’re worth 3 grand… I tend to look at jewellery from the point of view of the quality of the workmanship. The materials are cheap enough.* From the photos, usual pieces of shit.
*I had some diamonds sent over from London to replace the missing ones on the shoulders of a ring setting. They cost me 70 pence each.
Don’t think I’ve ever knowingly seen it, but I remember the first wind turbine spoiling the view over the Nympsfield ridge.
‘Is that walled house on the hilltop (I’ve seen a pic once of something that was claimed to be his place) quite as grand as it seems?’
Rodborough Fort, on Rodborough Common overlooking Stroud (not something one would necessarily wish to do).
Nice view further out to the Severn and the hills of Wales though.
Not very grand – it’s a folly built in the 1700s.
Has a large garden about the size of a rugby pitch but given over to coarse grass.
I think he paid about £3 mill for it but there were far better ways to spend that kind of dough in the nearby villages – an old rectory, a Manor House, that sort of thing.
Like everything else about Dale, it’s really all for show.
“Because the ads did not make clear that Skydiamond diamonds were synthetic we concluded that the claims ‘diamonds’, ‘diamonds made entirely from the sky’ and ‘Skydiamond’ were misleading.”
What a fatuous decision. The ads are obvs legit even if they were published by a cunt. How on earth does ‘diamonds made entirely from the sky’ fail to imply that the diamonds are synthetic?
Still, the score is clearly Arseholes 1 Cunt nil.
Didn’t know he’d bought that place. Obviously seen it, driven past it countless times.
As an engineer I like the concept of a diamond made out of carbon taken from the air and compressed int diamond by solar power. Diamonds dug out of the ground then stored away by a cartel to keep the price artificially high have no allure to me.
the world’s first carbon-negative certified diamonds
HowTF can a diamond, being pure carbon, be certified as carbon- negative?
How can a diamond be certified carbon-negative? The same way planting a tree can – you’re taking carbon out of the air and putting it somewhere else.
It’s a stupid idea, but it is logical if you think that carbon in the air is bad.
There’s no carbon in the air. And at 1 part in 2,500 there isn’t enough CO2 in the atmosphere to make extracting it worthwhile for anything without a handout. Which is why people (Fischer-Tropsch et al) who make stuff from CO2 get it from burning stuff in the first place.
Dale Grift’s company has been caught lying but for the wrong reasons.
I thought there was a bit of a glut especially for synthetic diamonds with Covid slowing down purchasing but the synthetic diamond manufacturers still producing output
I’ve always wondered why the Tories were silent about a Green con artist paying Sir Kneel £1,000,000 to buy more green legislation. Or indeed their silence over a socialist constructing his own unique pension scheme by law under the Kier Starmer Pension Scheme law. I suppose Fishi wants to scuttle off to the USA as quietly as he can…