So Monbiot’s new book is a bestseller.
It also has a number of errors, of fact, of logic etc. So, I’m going to do a quickie response to it. Up on Amazon in 10 days to 2 weeks, about. Also run it as the paid part of the Substack.
OK. So, what do I call it?
Their title is “The Invisible Doctrine. The Secret History of Neoliberalism (& How It Came To Control Your Life)”.
What should I call mine? “Monbiot Talks Toss” would not quite work while being usefully descriptive.
Any ideas?
The Madness of Ming George
(‘cos he’s not terribly attractive and wants imperial solutions)
‘How the Left lies’
“The oh-so visible errors of Monbiot”
The title, I don’t know, but how about “How to stop worrying and love neoliberalism” as the tag line?
The Open History of Neoliberalism (and how it came to enhance your, and everyone else in the world’s, life)
How about:
The Invisible Hand. The Secret History of Neoliberalism (& How It Came To Enrich Every Aspect of Your Life)”
George Monbiot is an anagram of “Go, Tim! Boo Green.” Also of “emoting goober.” I don’t suppose this helps, but neither does he.
Can you please put it on other ebook sellers as well.
The problem with his title “The Invisible Doctrine. The Secret History of Neoliberalism (& How It Came To Control Your Life)”, apart from being wordy is the premise that something invisible can also be controlling your life while side-stepping the reality that neoliberalism is a boo-word of the left whose definition is intentionally nebulous to suit the argument and the day.
If you want your title to reflect his to some degree. You could oppose his “invisible” with “self-evident” and if you want to link to Monbiot’s offering this could give something like: The Self-Evident Truth that Monbiot Denies (& Which Makes Our Lives Better) or something along those lines.
Monbiot’s Tales of the Illuminati?
Zombie Bats on the Moon
@Ottokring: opener or tail-ender?
– So Monbiot’s new book is a bestseller.
A bestseller like Harry Potter, or a bestseller in a subsection of a subsector of lefty wanktoss?
S Times no 1 nonfiction.
General hardbacks
1 The Invisible Doctrine by George Monbiot and Peter Hutchison (Allen Lane £12.99)
The secret history of neoliberalism and how it came to control your life (2,565)
Of course, 2.5k copies is not all that many….
The Visible Idiot
Fundamental Tripe – or how to talk out of your arse
Chris
Nightwatchman, he has to play to the death.
Your New Doorstop
Cheaper Than Coal
Any Old Scapegoat Will Do
“The Invisible Doctrine. The Secret History of Neoliberalism (& How It Came To Control Your Life) From a Galaxy Far Far Away”
Visible Nonsense and suitable subtitle
This piece by Monbiot, which passeth all understanding.
Monbiot’s maunderings: outward and visible signs of an inward and spiritual disgrace.
Georgie Porgie’s puddings and lies.
How-to talk toss and make money.
From you eco friendly neighbour hood lòon.
Monbiot’s Misunderstanding:s How Freedom and Markets Improved All Our Lives – Including George Monbiot’s
How about:
The Implausible Bogeyman. The Not So Secret History of How Statists Blame Neoliberalism For The Mess They Made
or
The NeoLiberal Delusion: how the statists who have made you poorer and less free blame capitalism and free markets for THEIR catastrophic errors
or
The Imaginary Doctrine: how progressives invented Neoliberalism as a scapegoat for their mistakes
“Fallacy,
Or how a Naturalist who does not understand Nature expands into Economics and Politics, and gets Things Wrong.”
Errata
Marius basically has already given a flavour of mine:
‘The imaginary doctrine: How left wing totalitarians invented the term neoliberalism to blame markets for their errors (and how it was used as cover to stop people going to pubs for the first time in centuries)
The Joy of Neoliberalism ?
Monbidiocy.
“Like George, I am delighted to sell this book on Amazon”?
That has been crossing my mind
Monbiot’s Hypocrisy; or How to criticise Neoliberalism while using to make yourself richer.
Using it of course!
That depends on your goal. Do you want to convince Monbiot or his fans? Do you want to provide arguments for people who already agree with you to use when necessary? Or so you want to persuade the undecided?
For the second, you can use a negative, combative title, but that would deter the first and quite likely the third groups from buying. Overall I’d suggest “The neoliberalism conspiracy” and carefully ensure that the blurb and initial publicity does not mention that you are saying that the conspiracy is nonsense. Since readers also like to know a bit about an author, you could include a mini biography in a section titled “Mon Bio”.
Or maybe you just want to make as much money as possile from book sales, in which case I’d suggest you choose a different topic entirely.
I see from Amazon, btw, that “The Invisible Doctrine…” is “#1 Most Gifted in Business & Economic History”. Presumably, when it falls out of those rankings, we can fairly describe it as “you couldn’t give it away”.
Why Commies Hate Freedom (And How Neoliberalism Makes Everyone Richer)
Dark Side of the Moonbat
Why is his book in the ‘non-fiction’ category?
Dr Moonbat, or: How I learned to stop worrying and love neoliberalism.
Invisible Doctrine: Visible Lies (the errors of commentaries on neoliberalism and how to correct them).
DK
The Madness of King George and how the discoveries of neoliberalism can cure him.
The Flaws in Monbiotry