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Hell of a country, innit?

Porridge adverts outlawed in junk food crackdown

The products fall into a category of unhealthy foods developed as part of The Food (Promotion and Placement) Regulations 2021 which are being repurposed for the new legislation.

Both cheeks of the uniarse too….

24 thoughts on “Hell of a country, innit?”

  1. If they ban chip fat too then we’ll know they’re trying to get the porridge wogs to vote for independence

  2. Porridge oats in various forms are frequently extolled as a health food in the newspapers; why are they now on the shit list?

  3. Do it….

    Also:

    If, in five years’ time, obesity rates have not fallen, the ban should be repealed and serious questions should be asked of the pressure groups who pushed for it.

    The queston being: “Axe, rope, or Lions?”

  4. This is the whole flaw in the “junk food” scam. It goes by a specified list of items, not by a measuring system and a set of categorisation thresholds.

    Define “processing”, and define how much is done to become “ultra”, with tape measure, or a clock, or a set of scales, or a thermostat. An actual measuring device. Or, get off the shitter.

  5. These people are just insane. They would pretty much ban food altogether if you let them.

    Being a diabetic, I created a recipe for low carb porridge that contains one oatibix plus 25 grams of nuts and is made with almond milk. It all goes into a bullet blender for a bit and then is microwaved for two and a half minutes. It’s really very good and has about half the carb content of ordinary porridge. I wonder if it would be on the hit list if I made an ad for it?

  6. Of course you would, Stonyground.. This isn’t about health, but about control….

    But since Retro is en vogue again… lemme see.. back to the 80’s/early 90’s..

    You microwave the stuff.. That means the carbohydrates get irradiated making them radioactive/changes their woo frequency making them Bad.
    Also the microwaves will transform/break down the fats and oils from the nuts into pure carcinogenic poison.
    So there…. Banned!!

  7. To be fair they’re talking about banning stuff that has a shitload of sugar in it, which Ready Brek and Alpen certainly do. An astonishing amount, if you read the label. Both market themselves as health foods but they’re nothing of the sort. Not that I agree with bans, mind.

    Balanced, healthy diets are easy enough to organise. They contain sugars and other carbs, but not shitloads that give you glucose then insulin spikes and contribute to the development of insulin resistance.

    As for ultra-processed, the Zoe app categorises Japanese Tofu as such, possibly because it’s made with magnesium, even though tofu is one of the best and healthiest proteins you can consume. The sensible definition is whether a product contains loads of stuff you’ve never heard of and that you wouldn’t have on your shelf as ingredients and/or undergoes manufacturing processes that can only really be done in a factory. That’s good enough for me.

    (And how the fuck did the Japs work out that if you mixed soy flour with magnesium and then fermented it you’d get tofu? And where did they get the magnesium?)

  8. (And how the fuck did the Japs work out that if you mixed soy flour with magnesium and then fermented it you’d get tofu? And where did they get the magnesium?)
    Which magnesium salt is it? Same as epsom salts? Does it turn up in water run off from those Jap volcanos or similar. If Surrey had grown soy, would Epsom have developed into the capital of the UK’s tofu industry in medieval times?

  9. @PJF
    Over here they want the milk ultraprocessed. You are officially a Bad Person if you want raw milk, probably a bitter clinger from flyover country. (Full disclosure, my dad was a dairy farmer.)

  10. Surely they should be discussing diet not individual foods. As a boy I breakfasted on porridge for most of the year, followed by bacon, sausage, and fried egg; or a kipper; or a smoked haddie and a poached egg. With tea. And toast and marmalade to finish.

    Then, a suitably energised chiel, I strode off across the fields to school. Mind you, as Mr Tim says, that was a pre-central heating diet.

  11. Porridge IS junk food indeed, there is no such things as ‘healthy cereal’ — carbs are always sugar and mostly empty calories. (Banning things is a no-no, it infatilises society)

    To the person who is diabetic and thinks that halving the carb contens is going to help: it’ll work as well as an alcoholic watering down the wine.

    Bottomline: at type 2, your insulin system is broken, you’re allergic to carbs and everytime you troll your bloodsugar levels, your body is going to be worse off afterwards from the physical damage that occurs and over time, that adds up. Can’t cheat here, sorry 🙁

    Pork chop > porridge

  12. Pendantic here, but the proposed advertising ban includes ‘porridge oats’. There is no ban on advertising porridge as far as I know, so can you get around it by having an advert with a well-spoken misked race couple taking the porridge off the stove, pouring it into a couple of bowls, stirring in some jam, and slicing half a banana onto each. Film the banana slices as they hit the surface tension of the porridge and exclaim – we’re plummy, this is yummy.
    The viewer can look up the obvious ingredients on the plummy app.

  13. @Silke

    What the eff is an empty calorie?

    Calories are what you need. That’s why we eat food. Energy.
    With a range of minerals needed.

    All foods contain minerals. They must do. We get energy from breaking down molecules within the food and repurposing them.
    So how can a food have ’empty calories’?

  14. Woo, Chernyy… Woooooo!

    There’s people who are utterly convinced the glucose we derive from artisanally grown, government approved turnips is different than that from , give it a whirl.. pasta.

    Usually they’re the same people who Reeee! about x% fructose syrup, yet advocate the use of honey as a cure-all…
    Which really tells you all you need to know about the depth of their knowledge and intelligence.

  15. Norman: (And how the fuck did the Japs work out that if you mixed soy flour with magnesium and then fermented it you’d get tofu? And where did they get the magnesium?)

    Given that humanity, but especially asians, more or less tried to ferment anything they got their paws on to see if it came up with something edible… who knows when…
    And you need salt to ferment.

    Magnesium salt you get from white fire ash from, since this is japan, rice straw. Or anything having contained chlorophill and dried.
    It’s really a by-product of the old-style way of getting the sodium and potassium hydroxide used as mordant in dyeing cloth.
    You need to refine the resulting solution by evaporation to get good results ( and to not ruin wool…), and the magnesium salts ( along with other trace metal salts ) are significantly less soluble than sodium/potassium hydroxide, so they come out as a sort of pre-run as you concentrate the solution.

    Given that magnesium salts are pretty good at coagulating proteins in solution, and people will try out *anything*, it would have been only a matter of time before it was figured out that that “waste” salt was useful for something.

    Something similar occurred here in Europe where there was salt peat.
    Production and trade/export of “table” and “industrial” salts. Traces of the process go back to the Stone Age, the Romans industrialised it, and it went on until the late medieval period.
    Shaped the southwest of the Netherlands and part of the northwest of Belgium, and is one of the reasons we needed dikes, and ill-advised and illegal digging/dredging near said dikes caused a couple of major floods..

  16. @Chernyy Drakon

    “What the eff is an empty calorie? ”

    It’s a calorie that carries a low amount of micronutrients and/or that is used by the body in a suboptimal way.

    Each calorie you consume carries a certain amount of micronutrients, and things like oats or wheat are very low here. They have some, but other foods deliver more.

    If you eat too much protein, that surplus is turned into carbohydrates by your liver (also that process is not so good for the organ itself) and can result in an insulin release that takes your system above a reasonable level. Whether you are healthy or not, avoiding a bloodsugar spike is always a good idea to keep down the wear and tear on your system.

    If you do not get enough micronutrients (or salt for that matter) your body will signal that and your brain will tell you that you are still hungry and cause you to overeat in order to aquire the lacking nutrition — calories are only a part of the food you need!

  17. Grikath,

    there is a big difference in the way your system processes fructose to how it processes regular sugar. There are even significant differences between eating a whole fruit or drinking it’s juice — sugar is preferrable to fructose.

    Fun fact about honey: it’s actually junk food for bees and merely an emergency store, pollen is a far superior fuel and the first choice of any discerning hungry bee.) So even bees know about ’empty calories’ 😉

  18. Thanks for the answer.
    But it still seems like a modern way of just trying to label some foods as ‘bad’ and others as good to try and influence/control people for the benefit of government or business or both.

    By your own admission, all foods contain nutrients. (I referred to them as minerals)
    You said some contain more than others.
    For anyone with half a brain this is obvious.
    A bowl of Weetabix has lots of carbs, not much fat or salt a little protein.
    A lovely Gammon steak has oodles of salt, fat and protein, but not much carbage.
    So neither is better. Neither is an ’empty calorie ‘. Nor is a McDonald’s cheeseburger.
    They all contain nutrients and calories. It’s just a spectrum.

    Think of it this way. Food is like a tool box.
    All have their uses. Beer, meat and cheese (the three main food groups) are like a hammer, adjustable spanner and Allen keys. They’ll take care of most of your needs day to day.
    But just occasionally you need a gear puller or a pair of tin snips to do a particular job – fruit and something like fish for example to give some nutrients you only need in small numbers.

    Eating just one thing is bad obviously. It’s why we eat varied things. Try it. Just eat healthy foods and soon you’ll start to crave a MaccyD’s burger.

    Though someone on here said years ago that you can get all your daily nutrients from a coconut, two bananas and forty-seven pints of Guinness…
    It stuck with me. But as I have to drive most days I can’t try it… (Lol)

  19. I know what unprocessed food is (raw veg and fruit, mainly); I know what processed food is (bread, beer, …); but I have never heard anyone give a consistent, repeatable, testable definition of how much processing is needed before food becomes “ultra-processed” – does it require an Ouija board? Absent such a definition, statements about UPF are scientifically meaningless.

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