The organisers of the Great North Run have apologised after finisher T-shirts and medals were printed with a map of rival north-east city Sunderland instead of Newcastle.
About 60,000 people took part in the half marathon on Sunday, running 13.1 miles from the centre of Newcastle, across the River Tyne, and through Gateshead, finishing by the coast in South Shields.
After receiving their finishers’ merchandise, runners noticed that the river on their T-shirts and medals matched the shape of the north-east’s other famous river and not Newcastle’s Tyne.
While the map on the medal has been printed with the words “Newcastle”, “Gateshead”, and “South Shields”, they appear to have been overlaid on to a map of Sunderland’s streets, shown either side of the River Wear.
They’ve actually gone to the trouble of giving names to different parts of it, have they? That void, the beyond the A4. Still, I suppose it comforts them in their sad acceptance that they are not of civilisation, to pretend that any one part of the morass is distinguishable from any other.
Pity, not hate, is the correct reaction among us gentle folk. Look how they try to ape us….

They have bridges up there too.
They use them to trap the mammoth.
They have bridges up there too.
Indeed, at least 5 of them
Nice!
They even have swing bridges and transporter bridges. The swing bridge is to keep the Scots out (or in). The transporter bridge is to be put to Steve’s favourite helicopter use if helicopters are unavailable.
Trouble with the (Newcastle/Gateshead) swing bridge is that it doesn’t swing. Hasn’t since 2019.
Meanwhile two of the other bridges are falling to pieces.
There was a once-popular song that implied that Durham was on the River Tyne.
Oh well, at least the idiot lyricist didn’t write Tees.
The Guardian used to regularly publish maps with Newcastle located in Teesside.
Oo! New editor.
Maybe the erroneous tee shirts will become future collectibles?