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You’re right, they are mad

Fruit could be stripped from yogurts under Labour’s “counter-intuitive” junk food crackdown, manufacturers have warned.

Food giants such as Danone are understood to be concerned that new rules on sugar and nutrition may force manufacturers to rethink recipes or even withdraw perfectly healthy products from supermarket shelves altogether.

Under the plans, health officials want to update the UK Nutrient Profiling Model (NPM) to include so-called “free sugars” that are released from fruit and vegetables when they are mashed or pureed.

It means plain yogurt would be deemed healthy, but the exact same product with added fruit could be deemed “unhealthy” – despite containing additional fibre and nutrients.

Just mad.

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Western Bloke
Western Bloke
16 days ago

And every supermarket will just put fruit puree on the shelf next to them.

M
M
16 days ago
Reply to  Western Bloke

Depends on how far they go with this “crackdown”. Is puree “unhealthy” (and thus would have to be withdrawn)?

For that matter is jam?

Marius
Marius
16 days ago
Reply to  M

Well, if fruit yoghurt is to be deemed junk food, presumably jam will be outlawed.

grist
grist
16 days ago

I did wonder what David Lammy did all day. I heard his office had no windows, so…

Henry Crun
Henry Crun
16 days ago
Reply to  grist

Is that to prevent him from licking them?

philip
philip
16 days ago

Remember when Starmer promised to step more lightly on people’s lives? How’s that going?

Esteban
Esteban
16 days ago

That wasn’t real gov’t over-regulation!

andyf
andyf
16 days ago

There is plenty of lucrative work for the legal profession here, though there are now so many lucrative growth areas for the legal profession. Heads of law firms are concerned that they can’t recruit enough staff to cover them all. The more lucrative specializations are the more aspiring new lawyers move into them. Criminal law however is not generally lucrative. It often relies on legal aid so there are very few new criminal law solicitors as it’s comparatively poorly paid work.
Stupid regulations like these mean the shortfall of criminal law solicitors grows even more with justice and society being eroded as a result.

PF
PF
16 days ago
Reply to  andyf

“Heads of law firms are concerned that they can’t recruit enough staff to cover them all.”

They’ll just use more AI ……….

Gamecock
Gamecock
16 days ago

The UK Nutrient Profiling Model, because you people are too stupid to make your own choices.

John B
John B
16 days ago

“Free sugars” is a nonsense phrase, otherwise what are “captive sugars”?

Sugars are carbohydrates and naturally occurring: sucrose, fructose, maltose, mannose, glucose in fruits, berries, vegetables, grains, legumes, lactose in milk – and more.

All carbohydrates are metabolised in the gut by the process of digestion to glucose which is used as energy or if not required immediately stored in muscles and liver as glycogen, or surplus metabolised to form fat.

The anti-sugar Gestapo don’t understand chemistry, physics or biology or Human physiology.

Because of this, they blame sugar for “obesity” but not other carbohydrates, and have recommended “Mediterranean diet” – which is a fiction – full of carbohydrates in pasta, rice, bread, and other starchy foods.

Bongo
Bongo
16 days ago

Food inflation, fertiliser shortages, fewer calories on the shelf, what’s left has no taste, even starvation threat. The world needs a hero. Step up UPF

JuliaM
16 days ago

So just buy the plain yoghurt and dice your own fruit into it!

Boganboy
Boganboy
16 days ago
Reply to  JuliaM

Too much work, Julia!!!

Gamecock
Gamecock
16 days ago
Reply to  JuliaM

Yeah! Just to piss off The Man.

But, but . . . I don’t eat yoğurt.

Bloke in North Dorset
Bloke in North Dorset
15 days ago
Reply to  JuliaM

My wife does that, but that’s because she likes prunes in it and there’s no way prune yogurt is going to become a thing.

Mr Womby
Mr Womby
15 days ago

You can buy Activa prune yoghurt in most supermarkets; either the “ready mixed” or the type with the puree separate so you can lose an extra calorie by stirring it in yourself.

dearieme
dearieme
16 days ago

Happily we have large stocks of old jams. And not just jams. The other day we had lamb so we opened a jar of redcurrant jelly. Vintage 1996!

Tractor Gent
Tractor Gent
16 days ago

Hmm. Danone. On holiday in the Canaries I bought what I thought was a Danone strawberry yogurt. No such luck! It was basically strawberry flavoured water with gelatine just about holding it together so it wasn’t goo. Yuck!

I like the lemon curd yogurts from Tesco & Sainsbury. The other supermarkets have them but they aren’t the same. No doubt they’ll have to go as lemon curd is pretty sugarful.

Bloke in North Dorset
Bloke in North Dorset
15 days ago
Reply to  Tractor Gent

I like coconut yogurt but you don’t see them around these days.

Agammamon
Agammamon
15 days ago

Yogurt with fruit has a ton of added sugar. It’s not just ‘some extra fiber’. It’s a ton of extra sugar beyond what is in fruit to start with.

Not that government should do this but the opposition’s argument that it’s the same product is ridiculous.

Marius
Marius
15 days ago
Reply to  Agammamon

Yeah, I looked at the ingredient list for some ‘fruit yoghurt’ on the Sainsbury’s website and the ingredients tend to be: yoghurt, sugar, fruit puree, sundry crap.

Gamecock
Gamecock
14 days ago
Reply to  Agammamon

So? It’s none of the government’s f*ing business. FK the the opposition.

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