All-electric Jaguars to cost £150,000, suggests boss
As Bloke on M4 has been saying.
Back when posh cars really were different. Two things that made them expensive. Same design costs, line set up costs etc, amortised over fewer cars. But also the actual machining, alloys, components, were better/more expensive.
The Jaguar V8 – 5 litre? – engine was made in the same Ford plant as the Ford engines. But in a separate corner, where they took more care etc. And Aston had a corner of the Jaguar bit for their engines. Sorta, not really but sorta, the very best bit went into an Aston, if not good enough into a Jag, if not good enough into a Ford.
Then they put sexy body and leather seats on top, expensive car.
These days, yes, same design etc costs, amortised over low sales. But the actual car is all pretty much the same components, isn’t it (well, isn’t it?). Same electric motors, same batteries even if the pack might be a bit different etc. And all those bits are made by the same people on the same machines.
So, the buy for a Jag is the body, the design, the leather seats and what else? The brand, sure.
But the brnad was created by that difference in quality of the engineering – at least in hte beginning. Now that’s the same across all cars then what’s left?
If BYD put a sexy body and leather seats on one of thei structures then why won;t that be the same as a Jag – brand excepted?
Sure, I’m being extreme to the point of near nonsense. But how long is the brand worth much when there isn’t that underlying difference in quality any more?