ChatGPT is to begin showing users adverts for the first time unless they pay for a monthly subscription.
OpenAI, the bot’s developer, said it would start displaying adverts in the coming weeks based on what people ask ChatGPT.
However, it pledged not to sell users’ data and said the adverts would not influence what ChatGPT itself says.
Someone will, inevitably, start claiming what is denied there. That the company displyaing the ads sells our data to hte advertisers. Which isn’t what happens at all, of course.
Rather, the displaying company says to hte would be advertiser, well, we can slice and dice our audience these myriad ways. Male, female, age, likes to look at pages about the Roman Empire, has looked at ads for Italian property recently and so on. But they do not sell that data to the advertiser. That’s wholly an invention of those who would REEEE. Instead, the displaying company offers the advertiser the opportunity to advertise to those who meet those demographics. No one ever gets sent the information – they get allowed to use it to direct ads.
This whole idea that – say – Facebooks “sells our information” just isn’t true. But given how many people believe it it’s been a pretty effective lie now, hasn’t it?