Less waste is one big advantage of shopping more often, with a clearer idea of the food needed in the couple of days ahead. There’s no doubt this is a healthy development, environmentally speaking. You could argue it’s more morally healthy too, if moral health wasn’t seen as the preserve of cranks these days. Chucking out piles of suppurating grub, when food banks are springing up all over the country, makes for queasiness on a couple of levels.
But another advantage of more regular, more modest food shopping is more enjoyment, more connection. We all have to shop for food. But there are now more opportunities than ever to make it a bit of an event. Lots of us now visit farmer’s markets at the weekend, having something to eat from a stall while we’re there, buying something we fancy for dinner.
This is not a cheap way to buy food, per se. But there’s a lot of added value, because it’s food-shopping-as-leisure-activity, not food-shopping-as-chore. The trip is sociable and interesting in itself, especially on a nice day – and there have been plenty of those lately. The meal that’s prepared and eaten using the things bought in the market usually feels a bit more special, a bit more invested-in, too.
Spending more time on the necessity of feeding ourselves. This increases our leisure time, the thing we actually care about, how?