Watch: Meghan bakes and poses in ballgown to debut lifestyle business
American Riviera Orchard website linked to claims the Duchess will position herself as rival to ‘domestic goddesses’ such as Martha Stewart
Yes, of course marketnig is a business. Yes, images are constructed, positions artfully defined. But there’s usually something there first. Some actual knowledge, ability. They’re not grown out of whole cloth.
Megan’s convinced it works the other way, that it’s all and entirely artifice only.
You know, like some Teenage Trot believing prices are things randomly assigned etc.
Influencers suggest otherwise. Nothing there but the artiface.
That little film looks like some Andre Breton surrealist short film.
Or worse, found footage like in a silly horror film, where the entire family simply disappears, consumed by some demonic ghost from Victorian times.
Martha Stewart – BOP id 55170-054. (Federal Bureau of Prisons)
Most of this comes about organically. Like Martha Stewart did a house restoration and could cook.
It’s also a wildly crowded market compared to the 1980s when Martha Stewart was kicking off. Every angle of chefs and cooks has been taken by someone. It’s a highly saturated space, and I think most of the people out there writing cookbooks are either vanity publishing, or it’s a tie-in with a restaurant.
Damn, my bakery ball gown is at the dry cleaners, I guess it’s a trip to Waitrose for some Mr Kipling instead.
When i read this i have a vision of Fanny Craddock with a semi inebriated Johhny staggering around in the background. How the mighty have fallen – from a prince of the realm to a cooks helper.
marketnig is a business
It certainly is on British adverts, nary a white face to be seen.
She comes over to me as one of those people who tries to sell you on their latest money making idea 5 minutes after you’ve met them. I really don’t know why they don’t move to Marbella. They’d feel so at home there.
the Duchess will position herself as rival to ‘domestic goddesses’ such as Martha Stewart
Call me old fashioned, but I remember when domestic goddesses were Hestia and Vesta.
‘The initiative is considered highly personal and “genuine to who she is”.’
Some sort of a contradiction there, if I could be bothered to work it out.
She’ll be flogging Hamway next
It’s all a bit “Stepford Wives” isn’t it?
Dunno, I’d prefer my Stepford Wife robot to be more “take home to introduce to Mum” and less “cock-gobbling whore actress”.
Not ‘some actual knowledge or ability’, but product. Ms Kardashian and Ms Stewart don’t have ‘lifestyle brands’ because they want to spread joy, happiness and good taste to the masses – they have lifestyle brands to sell stuff. Whether it’s their own products – books, housewares, clothing, that they control and profit from directly – or other people’s products, who pay them to advertise or endorse or even just to appear – these women are selling products, first and foremost. The Duchess seems to think that the lifestyle is the product. But Martha Stewart didn’t get rich because she’s a good cook or a good interior decorator, although no doubt she’s both of those things. She got rich because she’s a businesswoman who figured out a way to package those things to make all sorts of products more appealling. Likewise, Ms Kardashian (who is, I suspect, a far-smarter and more-savvy businesswoman than her ditzy clothes-horse public persona) doesn’t have a “reality” TV show in order that the great American public can revel in the inanities of her family life – she has that TV show to Sell Stuff, and to build her public persona so she can Sell More Stuff.
Unless we soon see the Duchess hawking housewares and linens at the current equivalent of K-Mart, or flogging ladies undergarments à la Roderick Spode, her foray into ‘lifestyle branding’ will soon evaporate. Based on what little I know of her, I wouldn’t put it past her.
llater,
llamas
Smash the patriarchy by baking in a pretty frock!
I do actually get my domestics to do the baking as I dont want to get the pretty frock dirty
H is outside swinging his chopper in the woods, like a real man should.
Cue lumberjack song
Surely “Domestic Goddess” is the hoped for aim, although obviously more along American lines than Nigella Lawson.
She needs a better tag line though.
“From sock cooking to turkey stuffing, it’s Meghan the Domestic Goddess. Smashing the Patriarchy one cupcake at a time!”
How is she going to do this?
Because Martha Stewart knows what she’s talking about – she’s walked the walk. Has the Markle ever been a homemaker?
Is she going to try to compete against the likes of the ‘trad-wife’ influencer? Because her whole shtick up to this point has been ‘modern liberated woman who is totes oppressed because she’s totally Black, y’all’.
I imagine she’s going to do the whole “Fake it ’til you make it” routine and if (more likely when) that doesn’t work, blame wypipo for refusing to buy her shit and being inherently institutionally racist.
Because why not? It seems to work for this useless cnut most of the time?